Sales Training Essentials For The New Salesperson

At the beginning of any selling career, there are opinions by people who don

The Small Business Marketing And Advertising Secret I Learned From Howard Stern, Rush Limbaugh, And Sarah Palin

Love them or hate them, both Rush Limbaugh and Howard Stern have a marketing and advertising method that they share. This method virtually guarantees an audiences for each of them. Here

Small Business Owners: Build A Better Mousetrap, And The World Will Beat A Path To Your Door. Really?

This quote has been attributed to the great Ralph Waldo Emerson. Actually, he said something different, and the quote was cobbled together by a smart advertising man, decades after Emerson lived.
But small business owners can learn a lot from this quote. For example… Read more..

Advertising Humor: Smart Or Not?

Small business advertisers almost universally want to be clever in their advertising. Humor is the first thing they go for, after clever wordplay. Is this a good advertising strategy? Read more..

Sales Cold Calling: The Smartest Method

Cold calling to set up appointments and sell is one of the hardest and most aggravating ways to make a living, if you do it the way most people teach. I

The Small Business Marketing Secret Of Knowing If Your Local Advertising Is A Winner

One thing I hear from fellow small business advertisers is

Local Small Business Owners: What Do Your Customers Really Want?

Wouldn

Marketing Lesson: When To Advertise Loss Leaders

Advertising Experts say to advertise loss leaders to get people to call.
So which initial offer is better? The

The Small Business Owner Secret About Marketing To A Niche That Will Make Your Advertising 50%-300% More Profitable

Expanding Your Niche Marketing Dramatically Increases Your Profits. Here

Your Advertising Is Losing You Money. Here Are Several Reasons Why.

We have all had ads lose money. But there are advertisers out there who run ads that nearly always produce a profit. Here are the reasons ads fail, and how to make them profitable. Read more..

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