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	<title>Obscure Sports</title>
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		<title>The Small Business Marketing And Advertising Secret I Learned From Howard Stern,  Rush Limbaugh, And Sarah Palin</title>
		<link>http://www.obscuresports.com/blog/2010/11/18/The-Small-Business-Marketing-And-Advertising-Secret-I-Learned-From-Howard-Stern,--Rush-Limbaugh,-And-Sarah-Palin/</link>
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		<pubDate>Thu, 18 Nov 2010 16:05:10 +0000</pubDate>
		<dc:creator>Claude Whitacre</dc:creator>
				<category><![CDATA[scuba-diving]]></category>

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		<description><![CDATA[Love them or hate them, both Rush Limbaugh and Howard Stern have a marketing and advertising method that they share. This method virtually guarantees an audiences for each of them. Here]]></description>
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		<title>Advertising Humor&#058; Smart Or Not&#063;</title>
		<link>http://www.obscuresports.com/blog/2010/11/18/Advertising-Humor&#58;-Smart-Or-Not&#63;/</link>
		<comments>http://www.obscuresports.com/blog/2010/11/18/Advertising-Humor&#58;-Smart-Or-Not&#63;/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 16:05:09 +0000</pubDate>
		<dc:creator>Claude Whitacre</dc:creator>
				<category><![CDATA[scuba-diving]]></category>

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		<description><![CDATA[Small business advertisers almost universally want to be clever in their advertising. Humor is the first thing they go for, after clever wordplay. Is this a good advertising strategy&#63; The big sin in advertising and marketing is being boring. A market will forgive almost anything else. But a boring sales letter, commercial, or video will [...]]]></description>
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		<title>The Small Business Marketing Secret Of Knowing If Your Local Advertising Is A Winner</title>
		<link>http://www.obscuresports.com/blog/2010/11/18/The-Small-Business-Marketing-Secret-Of-Knowing-If-Your-Local-Advertising-Is-A-Winner/</link>
		<comments>http://www.obscuresports.com/blog/2010/11/18/The-Small-Business-Marketing-Secret-Of-Knowing-If-Your-Local-Advertising-Is-A-Winner/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 16:05:05 +0000</pubDate>
		<dc:creator>Claude Whitacre</dc:creator>
				<category><![CDATA[scuba-diving]]></category>

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		<description><![CDATA[One thing I hear from fellow small business advertisers is]]></description>
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		<title>Marketing Lesson&#058; When To Advertise Loss Leaders</title>
		<link>http://www.obscuresports.com/blog/2010/11/18/Marketing-Lesson&#58;-When-To-Advertise-Loss-Leaders/</link>
		<comments>http://www.obscuresports.com/blog/2010/11/18/Marketing-Lesson&#58;-When-To-Advertise-Loss-Leaders/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 16:05:04 +0000</pubDate>
		<dc:creator>Claude Whitacre</dc:creator>
				<category><![CDATA[scuba-diving]]></category>

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		<description><![CDATA[Advertising Experts say to advertise loss leaders to get people to call. So which initial offer is better&#63; The]]></description>
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		<title>Local Small Business And Advertising Made In America</title>
		<link>http://www.obscuresports.com/blog/2010/11/18/Local-Small-Business-And-Advertising-Made-In-America/</link>
		<comments>http://www.obscuresports.com/blog/2010/11/18/Local-Small-Business-And-Advertising-Made-In-America/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 16:05:04 +0000</pubDate>
		<dc:creator>Claude Whitacre</dc:creator>
				<category><![CDATA[scuba-diving]]></category>

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		<description><![CDATA[The Made In America appeal is very strong with local small business owners. Do you own a small business that sells something that is Made In America&#63; Good, there are some customers that want what you have. But even if it isn]]></description>
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		<title>The Small Business Owner Secret About Marketing To A Niche That Will Make Your Advertising 50&#037;-300&#037; More Profitable</title>
		<link>http://www.obscuresports.com/blog/2010/11/18/The-Small-Business-Owner-Secret-About-Marketing-To-A-Niche-That-Will-Make-Your-Advertising-50&#37;-300&#37;-More-Profitable/</link>
		<comments>http://www.obscuresports.com/blog/2010/11/18/The-Small-Business-Owner-Secret-About-Marketing-To-A-Niche-That-Will-Make-Your-Advertising-50&#37;-300&#37;-More-Profitable/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 16:05:04 +0000</pubDate>
		<dc:creator>Claude Whitacre</dc:creator>
				<category><![CDATA[scuba-diving]]></category>

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		<description><![CDATA[Expanding Your Niche Marketing Dramatically Increases Your Profits. Here]]></description>
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		<title>Small Business Advertising And Marketing. How Is It Affected By Your Competition&#063;</title>
		<link>http://www.obscuresports.com/blog/2010/11/18/Small-Business-Advertising-And-Marketing.-How-Is-It-Affected-By-Your-Competition&#63;/</link>
		<comments>http://www.obscuresports.com/blog/2010/11/18/Small-Business-Advertising-And-Marketing.-How-Is-It-Affected-By-Your-Competition&#63;/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 16:05:02 +0000</pubDate>
		<dc:creator>Claude Whitacre</dc:creator>
				<category><![CDATA[scuba-diving]]></category>

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		<description><![CDATA[Think of the word &#34;competitor&#34;. How you think of your competitors greatly affects your business. Here]]></description>
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		<title>Positive Or Negative Ads&#058; Which Is Better For Your Business&#063;</title>
		<link>http://www.obscuresports.com/blog/2010/11/18/Positive-Or-Negative-Ads&#58;-Which-Is-Better-For-Your-Business&#63;/</link>
		<comments>http://www.obscuresports.com/blog/2010/11/18/Positive-Or-Negative-Ads&#58;-Which-Is-Better-For-Your-Business&#63;/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 16:05:02 +0000</pubDate>
		<dc:creator>Claude Whitacre</dc:creator>
				<category><![CDATA[scuba-diving]]></category>

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		<description><![CDATA[Nearly every industry has used negative ads at one point or another. Negative ads include ads that compare one product to a competitive product, one company to another, one political candidate to another. But do these ads really pay off&#63; Let]]></description>
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		<title>Advertising Constantly Or Just Single Ads&#058; Which Is Better&#063;</title>
		<link>http://www.obscuresports.com/blog/2010/11/18/Advertising-Constantly-Or-Just-Single-Ads&#58;-Which-Is-Better&#63;/</link>
		<comments>http://www.obscuresports.com/blog/2010/11/18/Advertising-Constantly-Or-Just-Single-Ads&#58;-Which-Is-Better&#63;/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 16:04:58 +0000</pubDate>
		<dc:creator>Claude Whitacre</dc:creator>
				<category><![CDATA[scuba-diving]]></category>

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		<description><![CDATA[Some small business owners advertise their business every week, or every month. Some business owners only advertise on occasion for special events. Which is more profitable&#63; Here]]></description>
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		<title>Advertising&#058; Comparing Your Product To The Competition. Smart&#063;</title>
		<link>http://www.obscuresports.com/blog/2010/11/18/Advertising&#58;-Comparing-Your-Product-To-The-Competition.-Smart&#63;/</link>
		<comments>http://www.obscuresports.com/blog/2010/11/18/Advertising&#58;-Comparing-Your-Product-To-The-Competition.-Smart&#63;/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 16:04:56 +0000</pubDate>
		<dc:creator>Claude Whitacre</dc:creator>
				<category><![CDATA[scuba-diving]]></category>

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		<description><![CDATA[You see comparison ads all the time. One product from the advertiser compared to another product from a competitor. Is that smart&#63; When should you do it&#63; You only want to run comparison ads when the people seeing the ad are very familiar with the competitor]]></description>
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